SEC Launches Game-Show Campaign to Educate Investors in ‘a Playful Way’

The U.S. Securities and Exchange Commission (SEC) has launched a game show campaign to help investors make “playful” and informed decisions. One of the game show contestants chose to listen to celebrities and invest in crypto.

The SEC debuts a “game show-themed public service campaign”

The SEC’s Investor Education and Advocacy Division last week debuted a “game show-themed public service campaign” entitled “Investomania,” which aims to “help investors make informed investment decisions and avoid fraud. The goal is to “help investors make informed investment decisions and avoid scams.

The campaign features a 30-second TV spot, an interactive quiz, and a 15-second informational video on crypto assets, margin calls, and guaranteed returns, which the SEC elaborates.

The campaign encourages investors to research their investments, obtain information from reputable sources, and understand the risks before investing.

In the TV spot, the game show host asks two contestants to choose squares on a video game board with investment options written on them. They include Internet rumors, celebrity endorsements, stock tips from your uncle, crypto to the moon, fear of missing out (FOMO), meme stocks, tulip bulbs, guaranteed returns, and market timing.

One 15-second video was about investing in crypto. In the video, celebrities advise and encourage investors to buy crypto assets.

The SEC explained.

After the contestants make their choices, the video shows the consequences of good and bad choices in a fun and comical way.

The SEC noted that “investing can sometimes look and feel like a game.” Our ‘Investomania’ public service campaign uses the game show concept to playfully educate investors that investing is not a game and that they should do their due diligence when making investment decisions.”

The Securities and Exchange Commission concluded.

Conclusion – Don’t play games for your financial future.

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