Blockchain company Aave has launched Lens Protocol, a social networking project with applications built on the Polygon blockchain. Lens is similar to Twitter’s social networking platform, but Lens profiles are linked to non-floating tokens (NFTs) that can be ported to decentralized applications.
Lens Protocol Is Live – Aave’s founder believes people are “ready for a better social media experience.”
On Wednesday, blockchain company Aave announced theLens Protocolis live.The Lens Protocolis live, with about 50 apps debuting on the platform.Aave will launch the Lens Protocol in February 2022. The first Lens Protocol was unveiled during the first week, and the first applications were created based on the Polygon network.
Stani Kulechov, CEO and founder of Aave Companies, said Elon Musk’s recent Twitter challenge is an indication that people want something different from existing social media platforms.” The social media experience has remained relatively unchanged over the past decade, largely because your content is company-only and your social network is locked into a single platform.” said Kulechov in a statement sent to Bitcoin.com News.
The Aave founder added:
However, eventually people are ready for a better experience than the one they had before, as seen in Elon Musk’s offer to acquire Twitter. Ownership of one’s profile and social network and the content one creates online is long gone, and user empowerment is what Lens seeks to do.
Lens boasts more than 50 social apps and creator monetization tools built on Polygon
50 apps built into Lens have been announced, covering everything from social apps to creator monetization tools; Lens users who create an NFT profile will have access to apps like Peerstream, Lenster, Swapify and Spamdao, among others. ‘Creating a Web3 social media platform based on the Lens protocol opens up new opportunities for our development team and users,’,” said @yoginth.ethin an announcement. , founder of lenster.xyz. Lenster.xyz
The Lens Protocol provides a platform for users to take full ownership of their “profiles, content and relationships” and can be connected to any decentralized application. NFT director and creator G. Mani details that Lens extends the platform’s user experience. ‘The open social graph allows creators and brands to fully own the distribution of their content and their audiences in a truly multiplatform way. ‘Lens reinforces platform choice and develops a broader audience through direct relationships between creators, brands and communities,’ said the NFT director.
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