According to Mastercard, the payments giant has announced the launch of the Mastercard Artist Accelerator program, designed to help emerging musicians non-fungible tokens (NFTs) that enable access to the program. Developed in collaboration with Polygon, the NFT project underscores Mastercard’s intention to embrace Web3 technology.
Mastercard launches its second NFT offering
In January, Mastercard announced a partnership with Polygon to support up-and-coming artists through the Mastercard Artist Accelerator program, and at the NFT.NYC conference, the company offered participation in the NFT announced.” Through the end of the month, music and Web3 lovers can take advantage of the Mastercard Music Pass NFT,” the company said Wednesday
When unveiling the Music Artist Program, Mastercard did not disclose the participating musicians because they have not yet been selected. The artists selected are R&B-soul singer Young Athena, Venezuelan vocalist Manu Manzu, Nigerian artist LeriQ, pop sensation Emily Vu and West Indian hip-hop/pop soul artist Cocoa Sarai; Mastercard notes that these artists will receive guidance from five experts and have access to an artificial intelligence (AI)-powered music studio by Warpsound.
“(Artists) can kickstart their content creation, receive mentoring, and gain tips for using blockchain to monetize their work and build fan communities within the Web3 environment.” elaborated Mastercard’s announcement. Fans will be able to use the Mastercard Music Pass NFT through the end of the month. This is the company’s second NFT offering since June 2022, when it offeredandjointlyMoonpay” Niftgateway, Candy Digital, The Sandbox, Immutable X, Spring, and Mintable are now offering NFTs to their cardholders.
Raja Rajamannar, Chief Marketing and Communications Officer and President of Mastercard, said the company’s goal is to help people and partners around the world gain a deeper understanding of blockchain and digital assets while simultaneously demonstrating that Mastercard’s technology Raja Rajamannar, President and CEO, said the company’s goal is to help people and partners around the world understand blockchain and digital assets, while demonstrating that Mastercard technology can support this ecosystem. The Mastercard executive added, “We also believe that Web3 has the potential to powerfully connect people and build communities around shared passions.”
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