Sorare, Paris-based NFT (possible token) is a fantasy gaming startup . The multi-year deal will reportedly involve paying the league tens of millions of pounds a year.
Sorare’s platform includes Premier League
Sorare, a fantasy NFT gaming startup based in Paris, has football’s premier The league has struck a deal with Britain to use its likeness as part of its gaming platform. Users of the app can build their own squad featuring players and teams from the aforementioned league. With this agreement, Sorare boasts on the platform his five most important leagues in Europe, including Spanish football’s first division, Spanish La Liga.
Although the NFT model faces some difficulties due to the slump in the cryptocurrency market, Sorare allows fantasy teams to use their free-to-play game modes without purchasing collectibles. You can list players as members. Sorare CEO Nicolas Julia explainedthat many players have moved to this game mode because 87% of players do not spend money on the platform.
Julia explained that the platform relies on strong He NFT user transactions to make a profit, as unique collectibles continue to be available on the platform.
Details of the deal
The deal had to be kept secret as the Premier League was reportedly in talks with other platforms with similar deals. I had to. According to Sky News, the deal replaces another partnership with Ethereum software company Consensys that was pulled down last year.
No official figures have been released, but the Financial Times reportedthat the deal involves “tens of millions of pounds per annum” of payments, each of which is performance dependent. reported that of the app. The deal also allows the Premier League to invest in fantasy startups.
Sorare will see significant growth in 2021, with him raising $680 million in September as part of a SoftBank-led Series B funding round. At the time, the company was valued at over $4 billion.
Last September, the company announced a partnership with the National Basketball Association (NBA) to launch his NFT-based game featuring players and teams from the league. Also in November, Argentine football superstar Lionel Messi became an investor and ambassador for the Sorare brand.
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