Shirts worn by Italian soccer team Napoli players The logo of the virtual currency exchange Upbit will be displayed. The arrangement is part of a sponsorship deal with Dunamu, which operates South Korea’s largest coin trading platform.
Italian Serie A leader Napoli secures cryptocurrency sponsorships from South Korea’s Dunamu and Upbit
SSC Napoli, current leader of Italian professional football league Serie A, and Dunamu Inc. The partnership will make the South Korean fintech company the official partner for the current and next season’s football team’s back of shirt and crypto exchange.
The deal, which covers all of Napoli’s Serie A, Coppa Italia and friendly matches, will place the logo of Dunham’s cryptocurrency exchange, Upbit, below the number on the back of the jersey. The company’s logo also appears on billboards around Naples’ Stadio Diego His Armando His Maradona.
“This will come into effect in the team’s next Serie A fixture against Inter on Wednesday 4 January,” Napoli revealed in his press release on the first day of the week. Did. The club stressed the importance of the deal with Dunham in light of Napoli’s intentions to expand its fan base in South Korea.
Kim Min-jae is at the center of Napoli’s line-up, reports Korea JoongAng Ilbo. The South Korean centre-back, who signed for Napoli in late July, made his debut in August and was named his Serie A Player of the Month at Lega in September.
Kim scored two goals in his first few weeks at Napoli, making him his second-highest scorer among Korean players who have played inSerie A. did. His side are currently top of the league and are unbeaten at home throughout the 2022-23 season.
Naples Chief International Development Officer Tommaso Bianchini said, “We are thrilled to have reached this agreement with the South Korean company Dunam, a leader in this field.” We would like to extend a warm welcome to our family and look forward to working together and expanding our presence in South Korea,” he added.
“Dunamu is thrilled about its new partnership with SSC Napoli, one of the world’s largest and most prestigious football clubs. We are thrilled to join the journey with SSC Napoli.
Napoli is not the only major Italian football club with a crypto sponsor.In August 2021, football giants AC Milan will , inked a deal with BitMEX to make the cryptocurrency exchange its “official sleeve and cryptocurrency trading partner” under a multi-year sponsorship deal. In September of that year, crypto derivatives exchange Bitget announced a partnership with Juventus, and Inter secured his $100 million sponsorship with blockchain firm Zytara Labs.
Image Credits: Shutterstock, Pixabay, Wiki Commons, PhotoLondonUK / Shutterstock.com; SSC Naples