South Korean electronics giant Samsung is currently , has invested over $35 million in its Metaverse initiative for Latin American audiences. The purpose behind this move is to help brands engage and connect with younger audiences as part of their digital push and growth marketing strategy.
Samsung’s Metaverse Push in Latin America
Many companies began to put their products and brands into the Metaverse, seeing it as an important part of their marketing strategy. I’m here. Samsung, one of the world’s largest electronics companies, recently revealed that it is investing more than $35 million in its Metaverse initiative for customers in Latin America.
In an article on published on December 20, Anita Caerols, director of marketing and corporate at Samsung Electronics Chile, her citizenship, explained that the company’s virtual reality explains the motivation behind the promotion of She said:
At Samsung, we believe the Metaverse is a tangible effort to connect with young consumers. As such, he has invested more than US$35 million in initiatives covering the entire Latin America.
Furthermore, she notes that fully immersive platforms are part of the future of marketing, and that for digital natives the current metaverse is a natural extension of her social media platform. We think it’s a smart area for Samsung. look.
Younger audience within
Samsung’s focus on the Metaverse and the amount of funds invested in this area is justified by the marketing vision presented by the company will be Caerols explains:
Businesses can talk and connect with younger audiences, develop current and future potential consumers, and engage with new influencers. Being in the metaverse from the start is essential if you have to. now.
No strangers to these platforms are Generation Z and Generation Alpha, the people Samsung hopes to attract to its offerings and products. According to Linkedin research, there are currently 400 million monthly users on the Metaverse platform, 51% of whom are under the age of 13.
Samsung’s interest in virtual worlds is nothing new, and the company has already made various moves to join several metaverse platforms.
In October, the company launched the “House of Sam” experience in his Decentraland, allowing users to virtually interact with the company’s products.
In July, Samsung launched another metaverse experience on Roblox. It’s called “Space Tycoon” and allows a user to join a space station and use raw materials to build his Samsung products.
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