Implementation of a new system that uses blockchain to track the soccer ball used to determine Brought to you by a third-party company, Gol-Ball, the system certifies these balls and allows users to purchase them through official markets and raffles.
Spain’s La Liga Uses Blockchain System to Authenticate Soccer Balls
Spain’s major soccer league, La Liga, is the first to authenticate balls used to score goals. announced that it would become one of the organizations whose goal is to use blockchain technology. The agency has already partnered with a third-party company, Gol-Ball, to implement the system.
The system, which will be used after the Qatar World Cup, will track each ball used in each match and will be used to isolate and identify the ball used to score each goal. will be This was not done before as each football was rotated and mixed with the others.
Samuel Eto’o, Laliga’s ambassador and former footballer, spoke of the importance of this new technology. Eto’o said:
throughout his career as a footballer, the hat is usually only given the ball after he has accomplished his trick, but it actually scored. I didn’t know if it was a ball. goal with. My colleagues and I would have wanted them all if we could have identified which ball would score the goal.
Goal-Scoring Ball Market
In a press statement issued on 1 December, Laliga saidthat these goal-scoring balls were It explains that it will be available to fans via a “fan engagement mechanism” that will be disclosed in January. This suggests that a secondary market has been established for these balls, which could be distributed to fans through raffles or paid participation, potentially opening new avenues of engagement and revenue for the company.
Regarding this new link, Oscar Mayo, Executive General Director of Laliga, declares:
It’s between the physical and digital worlds. It is a bridge between We are proud that La Liga is innovating and offering fans a way to connect more emotionally with their favorite clubs and idols.
Gol-Ball’s CEO Andres Rodriguez also declared that fans could have a digital representation of these balls, hinting at the issuance of NFTs (Non-Fungible Tokens). rice field. Laliga has previously been involved in the launch of his NFT-based platform, and in October he formed a partnership with Dapper Labs, and in a memorable moment he launched the NFT his platform, Laliga Golazos. Released.
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