Digital asset marketplace Bakkt said its customers will be able to integrate their Bakkt Visa debit cards with Google Pay for everyday purchases.
“Digital assets such as bitcoin will be converted into fiat currency so these payments can take place,” the company said.
Bakkt also said they have chosen Google Cloud as their preferred cloud provider. That means they plan to market their solutions, which are powered by Google Cloud, to “leading retailers and merchants in the United States.”
The company plans to further leverage Google Cloud’s tools by developing new analytics on its platform along with artificial intelligence (AI), machine learning (ML) and geolocation capabilities to “gain deep, location-based business insights.” These insights will then provide enhanced redemption options for Bakkt customers as well as consumer behavior patterns for Bakkt partners, it said.
According to Gavin Michael, CEO of Bakkt”Partnering with Google Cloud will allow us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”
Meanwhile, the crypto platform, which is owned by Intercontinental Exchange Inc, partnered with Choice Hotels International in late September to extend the utility of the company’s rewards program, Choice Privileges, through the Bakkt app – which they launched back in March.
Prior to that, in early August, they partnered with quick-service restaurant Quiznos to launch the first pilot at a physical location, allowing Quiznos customers to pay with BTC.