Luxury watchmaker TAG Heuer has announced the introduction of online cryptocurrency payments for U.S. customers. The Swiss company will offer the new payment method in partnership with cryptocurrency payment processor Bitpay.
TAG Heuer has partnered with Bitpay to offer U.S. customers payment in bitcoins
Luxury watch designer and manufacturer TAG Heuer has adopted cryptocurrency for its high-end products: founded by Edouard Heuer in Switzerland over half a century ago, Techniques d’Avant-Garde (TAG) this week announced that customers in the United States can use multiple coins to pay for its products. watches and accessories online, the company announced. The company explained the move in apress release:
As more and more customers regularly use and purchase digital currency, TAG Heuer intends to become a major player in the upcoming e-commerce and retail transformation.
Alternative payment methods will be available through Bitpay, a cryptocurrency payment platform. Customers can use 12 cryptocurrencies, including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Dogecoin ( DOGE ) and five Stablecoins. They will be able to pay out up to $10,000 per transaction with no minimum spend requirement.
“We’ve been following cryptocurrency developments very closely since bitcoin first started trading,” the publication quoted TAG CEO Frederic Arnaud as saying.” As an avant-garde watch company with a pioneering spirit, TAG Heuer knew that despite its hesitation, it would embrace what promises to become a globally integrated technology in the near future.” The executive added.
{“Bitpay, based in Atlanta, Georgia, provides payment gateway services to companies that allow them to integrate cryptocurrency payments into their platform. We are excited that a global brand like TAG Heuer is investing in the cryptocurrency space and seeking Bitpay’s support to adapt its digital platform to the rapid transformation of e-commerce,” said Stephen Pire, co-founder and CEO of Bitpay.
Currently, a pop-up on TAG Heuer’s U.S. site greets visitors and tells them that the company already accepts cryptocurrencies. To use digital coins, visitors must click on “Bitpay” at checkout and select their preferred cryptocurrency.
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