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YellowHeart Protocol, an NFT platform ready to disrupt the ticketing and music industry, is about to launch its useful token, HRTS(pronounced “heart”), which will be launched on May 24 at 1 p.m. UTC on the Bittrex Global IEO launch pad as the platform’s debut project.
The YellowHeart protocol is a milestone in the history of event ticketing systems
The first event tickets date back to ancient Rome. They were issued not on paper, but on small pieces of clay. Since then people’s enthusiasm for public cultural events has not waned, and by the mid-18th century concert-goers in London began to receive pre-paid checks guaranteeing their seats; in the late 19th century paper tickets gradually came into use, with the first tickets issued in the form of a small piece of clay, which was then used as a concert ticket. Over the next 200 years, many ticket designs emerged; by the early 2000s, ticket sales had moved online. And if one wonders what the next major milestone in the history of event ticketing systems will be, the YellowHeart protocol is one of the most appropriate candidates.
On the YellowHeart Protocol platform, tickets are provided as non-playable tokens (NFTs), enhanced with new features provided byutility tokens: HRTS Utility Tokens (pronounced “hearts”). Unlike traditional tickets, NFT tickets offer music, videos, and engaging experiences. It allows artists to interact directly with fans. Additionally, when tickets are resold, the artist and venue receive a percentage of the proceeds; in addition to ticketed NFTs, the YellowHeart Protocol marketplace also offers music NFTs, collectible NFTs and community tokens. The platform’s long-term mission is to bring together a broader ecosystem of fans, artists, sports teams, brands, venues and event organizers to participate in a revolutionary leap forward.
This revolution of the NFT ticket platform goes far beyond small steps from paper tickets to scannable barcodes and recognizable wristbands and ink stamps. The ability to produce unique, fraud-proof, counterfeit and traceable tickets takes gameplay to a whole new level of security and personalization.
Unique and timeless memories for concert-goers
Like any perishable product, paper tickets cannot last long without special storage and care. Even with digital tickets, servers can fail, service platforms can stop working, or hard drives can become unreadable. However, NFT tickets are stored indefinitely on a decentralized blockchain. The digital, decentralized and unique nature makes NFT concert tickets literally forever. It’s time to say goodbye to ticket albums, photo frames and hard drive folders and embrace a whole new way to preserve unique memories forever. {Imagine how you can prove that someone was at Woodstock in 1969. The chances of them having an original ticket are probably very slim. By contrast, a ticket to the spectacular 2022 NFT festival will stay with you even if your grandchildren ask to see it 50 years later.
New channels for artist engagement.
The technology capabilities of the NFT ticketing platform allow for post-event interaction, providing a powerful alternative channel for artists and record labels to continue interacting with concert fans for future events and other promotions.
Imagine news about your favorite band’s next concert coming not from social media or billboard ads, but from an attractive air-drop with a special discount code available only to you. Once the channel is established, blockchain technology opens up many opportunities for post-event interaction.
The potential to benefit from the increased value of valuable tickets
Vintage tickets from Woodstock 69 are now beyond irreplaceable personal memories and stand the passage of time in perfect condition for years to come. It can cost a lot of money. However, a unique concert ticket stored on a blockchain and stored as an NFT is a different story, it will never get ruined, torn or lost.
NFT trading is also very convenient on many popular NFT trading platforms.And owners of unique concert tickets with rare or coveted designs can benefit from an increase in the price of their tickets on subsequent sales.
Overall, the YellowHeart protocol should be a strong competitor in the new world of Web3 and NFT, bringing joy to music fans, live events and all users involved in ticket sales.
As its debut project, YellowHeart Protocol will launch HRTS, a utility token, on the IEO platform startup blockchain on Bittrex Global. The project will launch on the IEO platform’s startup block on Bittrex Global. Token sales will begin on Tuesday, May 24 at 1 p.m. UTC for non-U.S. residents. For updates, follow YellowHeart onFollow us on Twitter, visit our website and run https://global.bittrex.com/Market/Index?MarketName=USDT-HRTS
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