In a collaboration to deepen crypto adoption, cryptocurrency exchange Binance recently announced a partnership with African video streaming service Showmax. active on Web3
Africans embracing blockchain
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Cryptocurrency exchange Binance announced it has partnered with video streaming service Showmax in a collaboration aimed at deepening the adoption of crypto in Africa, Business Day reports. In addition, approximately 500 Binance users in Nigeria will be registered and actively participating in Web3 and will receive access to the video streaming service for one month.
Binance’s Emmanuel Ebanehita said of the crypto exchange’s latest campaign to bring crypto to the masses:
This promotion comes at a time when many Africans are eagerly At a time when they are embracing it, we are pleased to be working with Showmax to provide a great opportunity for active Web3 participants.
The campaign also demonstrates the crypto exchange’s commitment to providing an “accessible and convenient platform” to enable users to participate in the digital economy, Ebashita added.
Opeoluwa Filani, general manager of Showmax Nigeria, praised the collaboration, saying it will make the company’s video streaming platform more accessible to a wider audience.
According to Business Day, users who wish to enroll in Binance’s crypto education and adoption initiative will need to complete a registration and make a transaction worth $10. Users confirm their participation in the campaign by filling out a form.
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