US luxury brand Ralph Lauren announced that its store in Miami’s Design District now allows customers to pay by code. The store was also designated the luxury brand’s central location for a Web3 promotion. Bitcoin, Ethereum, and Polygon are among the cryptocurrencies accepted at the new Ralph Lauren store in Miami.
Miami Store Ralph Lauren Web3 Promotion Focal Point
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U.S. luxury brand Ralph Lauren announced on April 5 that it will accept crypto payments at its new Miami store, according to astatementreleased by Bitpay, which said Ralph Lauren customers can now pay at the store usingBTC, 12 cryptocurrencies including ETHand MATIC.
Introducing the new#RLMiamistore, the first Ralph Lauren store to accept cryptocurrencies as a means of payment.
and has partnered with BitPay {/netabare} (@BitPay) for purchases in a variety of cryptocurrencies, including. #Bitcoin, #Ethernetand
by #MATIC @0xPolygonLabs etc. pic.twitter.com/YUHhsDRexB
Regarding Ralph Lauren’s decision to accept crypto payments at its store in the Miami Design District, the statement said:
The store will offer customers new ways to engage with the brand, including accepting cryptocurrency as a payment method The store will offer customers a new way to engage with the brand and shop, including accepting cryptocurrency as a payment method. The Miami Design District store is the first Ralph Lauren retail store to accept cryptocurrency payments. Customers can pay for all of Ralph Lauren’s elegant looks directly from the crypto wallet of their choice.
Meanwhile, in addition to accepting crypto payments, Ralph Lauren will also implement an activation experience utilizing non-fungible tokens (NFT). According to reports, Ralph Lauren has since designated its Miami store as the center of the Web3 promotion.
David Lauren, the luxury brand’s chief innovation officer, said the company decided to accept crypto payments at its Miami store because it is “one of the most Web3-friendly cities in the world, with a thriving community of start-ups, brands and luxury consumers.” The company stated. He also indicated that the company plans to open similar stores in Europe, North America, and Asia.
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