press release
PRESS RELEASE. UAE – DUBAI, April 14, 2022: Known as a haven for thoroughbred Arabian horses, Al Sheikh Equestrian begins a strategic journey to meet the industry’s growing demand for NFT. In alliance with Atria Holdings and Finvault, the stud farm is preparing its finest lineup of thoroughbred Arabian horses for a new digital evaluation.
Joining forces to create an NFT market for Arabian horses, Finvault, a Web3 banking platform, and Atria Holdings, investors in innovative solutions, are ushering in a digital era for these high value horses. The strategic alliance will work closely together to develop high-value NFTs for the thoroughbred Arabian horses owned by Al Sheikh Stables. Arabian horses, with their distinctive head shape and tall stature, are the most elite breed in the world. Besides breeders, racing fans and discerning customers, they are of particular interest to artists and connoisseurs of prestige. NFTs are being developed to complement such unique investment opportunities in the world of Arabian horses.
Speaking about the new venture at Al Sheikh Stud, Mohamad Al Sheikh, founder of Al Sheikh Stud, said: “While the beauty of thoroughbred Arabian horses is admired around the world, the digital currency revolution requires investment opportunities of a different kind. We are introducing NFT for Arabian horses in the region and hope that our valued clients are as excited about this new endeavor as we are.” In addition to developing and delivering NFT, we will also partner with leading regional events to engage our valued clients.”
As the first of its kind, NFTs are being developed to enable investors to trade real purebred Arabian horses using digital currencies. To meet the growing demand for virtual investment opportunities, NFTs will also be evaluated digitally for future use in advanced fields such as racing simulation, breeding and gaming. Finvault has the right to reserve and limit the use of NFTs depending on evaluation and requirements.
Sharing details about the partnership, Finvault CEO Punit Thacker said , “Finvault is excited to be the creator of this venture with Atria Holdings as a technology partner. Creating and building this NFT marketplace for Mohammed Al Sheikh’s legendary thoroughbred Arabian horses is a unique opportunity that we are very excited about.” With Dubai recently passing its first cryptocurrency law and forming a regulatory body for virtual assets, the region is accelerating its trajectory to become a leading global virtual hub. We at Finvault are on a mission to promote the massive adoption of blockchain worldwide. We are very excited to be part of such a high-profile project to help make this happen.” NFT for Arabian Horses is just the beginning, and we look forward to a long and successful partnership.”
NFTs are likely to launch by the end of August and will be available to digital currency buyers worldwide.
About Al Sheikh Stud
Home to legendary thoroughbred Arabian horses, Al Sheikh Stud is located in the heart of Belgium with an office in Dubai, UAE. Owned and founded by Mohammed Al Sheikh in 2016, it has earned a favorable reputation for breeding and rearing elite Arabian thoroughbreds. His experienced and professional staff, combined with world-class equipment, create the ideal conditions for breeding, foaling, weaning, and preparing horses for world championships. Some of its star athletes, such as Equator, Serenza and Al Gamra, have hoisted the flag of the stud farm high in the international arena of the Arabian Horse World Championships. Also worth mentioning is that junior Al Sheikh Colt, D-Mezian, won gold at the 2021 World Arabian Horse Championships. The 40th edition of the international championship was held at the Salon de Cheval in the French capital of Paris.
About Atria Holdings
Atria Holdings is a British investor company that is the parent of several startups and businesses such as Al Sheikh Real Estate, Al Sheikh Stud. The company was legally incorporated by Mohammed Al Sheikh Suliman in 2020 to manage all businesses under one umbrella. By investing and participating in innovative ventures around the world, the brand aims to empower innovation and go the extra mile for ideas that inspire social impact.
About Finvault:
Finvault is a Web3 banking platform that gives individuals and businesses complete control over their money and digital assets, all in one secure vault. They are bridging the gap between traditional finance and decentralized finance (DeFi) to create ‘Banking 3″.0’ and draw the line between conventional banking and DeFi.
Contact person and media inquiries:
Rebecca Reed
Head of Marketing at Finvault
Contact person and media inquiries:
Lina Khusri
PR for Atria Holdings
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