An advertising agency from the United Arab Emirates (UAE) and a non-governmental organization launched a campaign to raise funds for imprisoned Egyptian women by selling non-playing tokens (NFTs). The funds raised are already being used to pay off their debts, allowing imprisoned women to leave prison.
Funds raised to free prisoners
Horizon FCB, a UAE-based advertising agency, has launched a campaign to raise funds to free Egyptian women who have been imprisoned for non-payment of debts. Horizon FCB is partnering with the non-governmental organization Children of Female Prisoners Association (CFPA) in this campaign.
According to a report published by Unlock Media, incarcerated women have been unable to pay back relatively small loans taken out to pay for medicine, emergencies, and other needs of their families, so they have been incarcerated. The advertising agency’s CEO, Reham Mufleh, explained the reason for Horizon FCB’s decision to help. Mufleh said:
We created and launched a humane initiative, Breakchains with Blockchain, inspired by the reasons for their imprisonment, we created NFTs in collaboration with artists from around the world. Each one is meant to tell a woman’s story, the story of why she was convicted. The price of each NFT is equal to the amount it would cost to free the woman from her sentence and give her a second chance at life.
As the report explains, more than 10,000 Egyptian women are sent to prison every year. Their only crime, according to the report, is non-payment of loans. Horizon FCB CEO Mazen Jawad says it was the heartbreaking stories of imprisoned women and the plight of their families that prompted the advertising agency to launch the campaign.
In addition to fundraising, Horizon FCB and its partner CFPA are also using the novelty of the NFT to raise awareness about the plight of incarcerated women and their families. On March 21, when the campaign was launched, three Egyptian mothers were reunited with their families after their debts were paid off with NFT funds.
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