Maruti Suzuki, one of India’s largest automakers announced that it is moving its customers’ retail experience to the Metaverse. The company announced that he will launch his VR (virtual reality) network for the Arena showroom series on January 1. This will allow users to experience Maruti Suzuki Cars online or through authorized dealers.
Maruti Suzuki prepares Metaverse showroom
Auto companies are using virtual reality and the Metaverse to enable customers to approach their products differently . Maruti Suzuki, one of India’s leading automakers, has announcedthat it will launch an immersive experience for its vehicle line-up in its Metaverse-based showrooms.
The company, which has produced millions of cars for the Indian market, has announced the launch of the Arena verse network, which will allow customers to interact with any vehicle the company offers. Customers can evaluate proposed changes on a virtual representation of the vehicle and configure these vehicles with different options.
The experience isn’t just for customers, as the company delegates sales representatives to advise customers on possible options and how the system works, according to a press release.
Native VR and Other Options
Maruti Suzuki aims to enable customers to experience a comprehensive virtual representation of available vehicles and their capabilities. The company has already distributed 700 of his VR headsets to its nationwide dealer network, offering customers a complete metaverse showroom experience dubbed Arenaverse.
However, there is also an online version of this arenaverse so that the customer away from these outlets can use his PC or mobile to enjoy the experience. Maruti Suzuki’s senior marketing officer, his executive officer, Shashank Srivastava, said of the importance of these new developments to the company:
Srivastava said:
At Maruti Suzuki, his already strong digital journey has been further enhanced to meet the requirements of new-age customers. We take this digital journey to the next level by bringing Arena, the nation’s largest automotive retail network, to the Metaverse.
Other automakers are also using the Metaverse in a variety of ways. In his November, Renault announced the launch of an industrial metaverse, aiming to save up to $330 million from its implementation. In December, his Fiat, the car brand owned by Stellantis, also launched a metaverse-based store for the 500 La Prima by Bocelli.
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