Argentina Football Association, AFA partners with Upland. Masu is a platform for virtual worlds and introduces its fans to the Metaverse. Upland will enable Argentinian fans to have a greater connection with the history of the AFA, offering them the opportunity to acquire digital representations of several of the league’s assets such as clubs, games, historic moments and even tickets.
Argentine Football Association AFA Establishes Presence in Metaverse
The Argentine Football Association (AFA), the organization that governs the national football league, is now a member of the Metaverse. doing. The organization partnered with Reality Mapping his Metaverse project, Upland, to allow users to enter the Metaverse and experience the benefits of closer ties with teams and prominent players.
According to the press release issued by the AFA, Upland’s partnership includes players, tickets, matches, historic moments, special moments, and more for every team in the league. Contains a digital representation. platform. This will allow the league to attract younger fans focused on his Web3 as well as collectors of his digital football world. The four-year deal is the AFA’s first of its kind and aims to bring additional revenue to the Argentine Football League through the sale of multiple licensed digital assets.
Distribution Market
But the Metaverse experience is not only one-sided. This platform will allow fans to resell these digital collections and establish a secondary market. The Argentine Football Association hopes this will improve relations with fans and internationalize the national league after the national selection won the recent FIFA World Cup in Qatar.
AFA President Claudio Tapia applauded the partnership for leveraging new technology from the Metaverse. What he said:
This deal will allow us to partner with the best creators of technology and new digital products to create new revenue streams for all participating clubs. We welcome Upland as a new commercial partner of our association and the Argentine Professional Football League.
Some of the world’s other soccer leagues and their teams are already on the metaverse bandwagon. Spain’s National Football League, Spain’s La Liga, is already steeped in Metaverse-related initiatives, partnering with Globant and Dapper Labs to expand its Metaverse presence and establish a market for licensed digital products. is established.
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