Stellantis’ car brand Fiat has launched The first metaverse-based store the company claims is the first showroom of its kind. Developed using Touchcast and technology powered by Microsoft, the experience aims to make the virtual process of reviewing a car more interactive.
Fiat Introduces Metaverse-Based Store
Fiat, the automobile brand of Stellantis, one of the world’s top 10 automakers, has announced thefirst Virtual metaverse store. The company will allow customers to try out the inside and outside experience of one of his models, the New 500 La Prima by Bocelli, through a virtual simulation of the model.
The showroom gives users a 360-degree view of the car model, reviews the car, and tests the systems and infotainment arrays the company offers in the car. Customers can also change the appearance and equipment of their cars and drive virtual tracks according to the version and additional features they have chosen.
Olivier François, his CEO of Fiat and Global CMO of Stellantis, said this kind of experience is important to the development of the brand. He said:
Fiat’s Metaverse store is the first of its kind in the automotive sector. It’s a magical experience. It’s an immersive, human-driven journey into the world of Fiat. It is simple and easy to use, pursues “tech it easy”, and can be easily accessed by anyone.
To create this experience, the company used his Touchcast platform. The platform leverages the Microsoft Cloud as its backbone to deliver a headset-free metaverse experience.
Human Assistance and Program Expansion
Other companies are also working to expand the range of in-store cars and products far beyond what his dealers can do. I am testing the program. But Fiat has set itself apart from other brands by answering what the company calls “product genius”: questions potential buyers would have about the vehicle’s features and specifications. It allows customers to accompany their customers with a real person who can of the sales process.
This has its drawbacks. That is, the Metaverse Showroom functions as a physical showroom and is not available to customers 24/7. The
brand plans to expand the number of models available in its showrooms by the end of 2022, with more vehicles available in the Metaverse showrooms in the first half of 2023. It will be expanded to other brands within the company.
Other automotive companies also use the Metaverse as part of their operations. Renault aims to use the industrial metaverse to optimize production, saving him $330 million by 2025. In September, Ford filed 19 trademark applications to protect and develop the brand’s image in the Metaverse.
Image Credits: Shutterstock, Pixabay, Wiki Commons, Robson90 / Shutterstock.com