Lionel Messi is Argentina’s football’s biggest supermarket. One of the stars. He announced that he will join the NFT (non-fungible token) game Sorare as an investor and brand ambassador. Sorare hopes Messi’s presence will improve how the company interacts with its users and set new standards in this regard. Financial details of the transaction were not disclosed.
Lionel Messi in his NFT game He partnered with Solare
Lionel Messi, one of the biggest football superstars and currently a player for PSG football club is now his brand ambassador and investor in NFT. Card trading game Sorare. The player’s presence is geared towards growing their brand and improving the quality of their interactions with their users.
As part of this partnership, Solare announced Messi’s stake in the company without disclosing the numbers behind the deal. For Solare, Messi’s partnership is a milestone for a company that has previously received the interest of another Spanish footballer, Gerard Pique.
Messi’s deal also includes creating new experiences on the platform. Commenting on the development, Nicolas Julia , his CEO and co-founder of Sorare, said: New content and fan experiences we are working with soon.
Other sports stars like footballer Kylian Mbappe and tennis player Serena Williams have already established similar partnerships with brands. Raised $680 million in Series B funding round in May.
To Messi, NFT-related companies approaching cryptocurrencies is not a new experience. Players are very open to linking their name and brand to other companies in the ecosystem. In fact, when he signed a contract with his current club, PSG, in August 2021, he was one of the first players to pay part of his contract in cryptocurrency. As part of the deal, Messi will receive a portion of his $30. The club has partnered with Socios.com to pay a $1 million signing fee in his token $PSG. We look forward to a unique opportunity to explore the possibilities of Additionally, Messi’s ties to cryptocurrency companies date back to 2017 when he partnered with Sirin Labs, the company that pushed the development of secure blockchain-based phones.
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