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- FIFA and Upland have agreed a multi-year partnership, starting with the FIFA World Cup Qatar 2022™
- A kind partnership will help football fans around the world better understand Web3 and how they can enjoy and benefit from the gamified Metaverse experience29}
- Deal includes access for fans to own a legendary collection of FIFA World Cup Qatar 2022 video highlights™ Matches
November 9, 2022 Palo Alto, CA – Upland and FIFA announced multiplayer today. – A year-round partnership that allows the Upland community and soccer fans around the world to collect, trade and own FIFA digital his assets and game video highlights. Fans can better understand how the metaverse and web3 work.
Through this experience, fans will learn how to participate and contribute to a virtual community-driven environment. A variety of activities at Upland during and between tournaments support our educational efforts and opportunities for fans to support their favorite national teams.
Upland, in partnership with FIFA, is the largest real-world mapped open metaverse with over 3 million registered accounts that is fun and gamified. create a unique experience. At FIFA World Cup Qatar 2022™, a fully constructed replica of Lusail Stadium alongside FIFA World Cup™ branded villages, shops and showrooms will be added to the physical address in Upland where fans can virtually visit will be
Heading into the FIFA World Cup Qatar 2022™,Upland also introduces collectible games for football fans, with a number of Mystery Bundles of multiple rarities is limited. Includes country-specific team crests, boots, shirts, and historic World Cup™ logos, posters, and mascots, so fans can enjoy all 32 digital collectible albums. can be completed. A national team was represented.
Completing the collection contributes to the user’s Fan Score, with the highest score winning prizes. For example, Lusail Stadium is included as a virtual asset in the metaverse. Other key game mechanics include the possibility of obtaining special memorabilia for this year’s tournament. Contains video highlights of games not available for purchase directly from Upland.
Upland has 22 real-world cities open, allowing fans to travel through the Metaverse by acquiring and trading virtual assets based on real-world addresses. can start. Fans added buildings to make their FIFA World Cup™ pride stand out in the shape of national flags and FIFA World Cup Qatar 2022™{88 can now be displayed in Branded outdoor decorations that add more value to the property itself. Fans will also have the opportunity to become Metaverse entrepreneurs, creating shops on their property and selling the assets they collect to other players.
“No other global competition brings together nations and people around the world like the FIFA World Cup™,” said the joint Founder Dirk Lueth said: Co-CEO of Upland. “As the first of many future opportunities for the FIFA World Cup™, we are thrilled to be able to create multi-touch Web3 experiences that showcase fun, innovation, entrepreneurship and community. We are delighted to be able to collect, own and share true moments of history.”
FIFA World Cup™‘s journey culminates in the finals on December 18, 2022, and as the world celebrates the real-life winners, so does Upland. Upland unveils the first-ever capital city of the winning nation, and the legacy of the FIFA World Cup Qatar 2022™ will remain intact in Upland with elements of the stadium’s metaverse replica. Shops, showrooms and properties that will be awarded to fans with the largest album collection of digital assets and videos acquired on Upland.
Upland is free to download on iOS, Android and the web and can be played anywhere in the world.
About Upland
Upland (https://upland.me/) is an open web3 platform for the metaverse mapped to the real world. The company’s mission is to lead the industry through a strong entrepreneurial economy that enables players, creators, developers and brands to manufacture goods and experiences, monetize their assets and provide utility and enjoyment to other players. To build one of the most dynamic maker communities. Headquartered in Silicon Valley, with hubs in Las Vegas, Ukraine and Brazil, Upland was named Fast Company’s 2021 “Tech’s Next Big Thing” and Built In SF’s “22 San Francisco Startups To Watch in 2022 was selected as one of Upland is committed to becoming carbon negative and is a proud partner of Carbonfuture. For more information on our commitment to sustainability, seehttps://www.upland.me/sustainabilityUpland. You can play on iOS, Android and web. from anywhere in the world.
ABOUT FIFA
FIFA exists to govern football and advance the game around the world. Since 2016, the organization has rapidly evolved into one that can more effectively deliver games for the benefit of the entire world.
Contact:
Lindsay Ann Amott, Upland – [email protected]
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