Walmart-backed Indian e-commerce giant Flipkart has launched a pilot initiative to allow its customers to experience purchasing in a metaverse environment. The company announced the launch of its own metaverse, called Flipverse, which will allow multiple brands to offer unique shopping experiences within it.
Flipkart to Launch Flipverse. The Metaverse of Purchasing
Flipkart, the largest e-commerce company based in India, has announced that it will pilot its own metaverse purchasing experiencecalled Flipverse, which will allow customers to physically exist in a virtual store through their smartphones as if they were The metaverse, called Flipverse, will allow customers to experience the purchasing experience through their smartphones as if they were physically present in a virtual store.
According to the company, the experience will bring gamification and loyalty points into the shopping experience, allowing customers to collect supercoins and digital collectibles from the various brands that have already signed up to be part of this pilot program. The company hopes to.
To create the new platform, Flipkart has established a partnership with Polygon incubator eDAO to prepare the Metaverse experience for launch this month. The company has already approved the participation of key partners such as Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya, who will be able to offer their own experiences and stands in the Flipkart metaverse Flipkart’s metaverse.
Flipkart executives stated.
Our goal is to have millions of users experience the Flipverse and open the door to the future of shopping. 15 years ago, we were the first Indian company to launch Web 2.0 based commerce. Today, we feel we are the first to launch Web 3.0 commerce.
Retail and the Metaverse
The Metaverse retail experience is pretty limited so far, but a 2017 video that resurfaced this year shows how a purchase is made in a virtual Walmart-themed Metaverseexample, Flipkart and Polygon believe there is great future opportunity for this type of virtual shopping experience.
Polygon co-founder Sandeep Narwal said.
We are just beginning to scratch the surface of what is possible in the metaverse, but we see e-commerce as one of the killer use cases. By combining top brands with Flipkart’s e-commerce expertise in a virtual environment, we can revolutionize online retail as we know it.
Walmart, which owns 72% of Flipkart, has already made its first metaverse move in September with the launch of two experiences in the Roblox world, “Walmart Land” and “Walmart’s Universe of Play.”
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