This week the Masters of the Universe (MOTU) franchise toy manufacturer Mattel has announced the launch of the official MOTU digital toy collection. The new collection, released November 9th, will include classic his MOTU characters like He-Man, Battle Cat, Tri-Klops, Evil-Lyn and more.
He-Man and Masters of the Universe enter blockchain-powered metaverse
Wednesday with Mattel, Inc. (Nasdaq: MAT) New non-fungible token (NFT) platform Cryptoys has revealed plans to launch a digital collection based on the Masters of the Universe (MOTU) sword and planet-themed media franchise. The limited edition collection was unveiled this week to coincide with MOTU’s 40th anniversary, according to the announcement.
MOTU is famous for his He-Man and She-Ra characters, and in 1981 his popular 5.5-inch line of his action figure toys was released. His MOTU or He-Man cartoon film series followed two years later. 1983. Mattel’s MOTU franchise is still a pop culture classic 40 years later, with He-Man and Skeletor featured in memes and newly created toy lines. For his new MOTU NFT collection, Mattel has partnered with Cryptotoys, his NFT company that combines toys, games and entertainment.
Cryptoys leverages Flow Network, a blockchain project powered by his NFT collection NBA Top Shot and NFL All Day, created by Dapper Labs. The MOTU NFT collection will be released in three phases of his, with the first release featuring him He-Man/Prince Adam, Tri-Klops, Battle Cat/Cringer and Evil-Lyn. The wave will run from his November 2022 to January 2023 with the release of other characters such as Orko, Man-At-Arms, Skeletor and Beast-Man.
“With its unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has a very high level of consumer awareness and strong collectibility,” said Mike DeLaet, Global Head of Digital Games at Mattel, said in a statement: DeLaet added that the toy company is looking forward to “providing fans of all ages with new ways to experience He-Man and the Masters of the Universe.”
According to Cryptoys, each MOTU drop contains 10,000 toys per character, each with his 7 unique rarity levels. Contains different skins across. Cryptoys says the rarity of each skin makes the collection even more “powerful.” The new MOTU NFT collection isn’t Mattel’s first time dealing with blockchain technology. The company launched the Hot Wheels NFT Garage line last year with the Wax blockchain team.
Most recently, Mattel has been working with his Veefriends NFT project, and both companies have released limited editions of his UNO deck featuring his Veefriends characters. His Cryptoys at NFT raised $23 million at the end of June, and Mattel was an investor in this round. Andreessen Horowitz (a16z), Sound Ventures, Dapper Labs, Animoca Brands, Acrew Capital, and Draper & Associates also participated. In addition to Mattel, other toy and collectible competitors such as Funko and Hasbro have also issued blockchain-backed NFTs.
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