Press Release
Press Release INTERNET CITY, DUBAI, Sep 30, 2022 (Sep 30, 2022) –global crypto exchange, LBank released its highly anticipated brand update video released the long-awaited brand new video on its official Youtube channel and detailed recent updates and future plans. In conjunction with the brand reveal, we also released a diversity video. Starting with this, a campaign around the brand upgrade will be rolled out over the next two months.
is The 22-minute video was a mix of questions: from LBank co-founder Johnason Chen, COO Shantnoo Saxena, CMO Kaia Wang, Marketing MENA Director Abhinav Mehta appeared in the video to cover topics in their respective fields.LBank had been teasing the much-anticipated logo update on its social media for several weeks, and finally officially announced the release of the video. The video also reveals that the logo change and overall style update will be phased in over the next few months.
The most notable thing about LBank’s new logo is the distinct letter B design. LBank’s logo is a simple typographic logo with just the letter LBank instead of the previous form. The new logo is more flexible and elegant and can be used in a greater variety of situations. Our dedication and professionalism remain intact, but we have upgraded and made it stronger: the B looks like a match that produces light, like a DNA lineage that symbolizes life, and like an Infinitus vertical symbol for the infinite possibilities of the Metaverse and Cryptoverse. You could say that. In other words, it is a symbol of creation, knowledge, and Infinitus in general.”
Wang also touched on topics such as globalization and localization in LBank’s marketing plan.” We are building a truly global team. We are looking for local talent that understands the local market well, can contribute to local branding and communication, and can tailor our services to specific markets. We want to be seen as one of the best options for local users in regards to digital assets, while getting closer to our users. ”
With globalization as one key word, this video focuses on the part that showcases LBank’s performance in growing markets such as the MENA (Middle East and North Africa) region. markets, COO Shantnoo Saxsena responded, “ We are trying to implement our business in some parts of Africa, the Indian subcontinent, parts of the Middle East, mainly North Africa, and Turkey. We are… the way to bring users into LBank is through education and by involving ourselves. “
According to Saxsena, LBank takes a proactive, community-oriented, education-based approach in a developing market.” If crypto is going to become mainstream, it must only be through education. “And Saxsena added in the video. Grassroots is the term used by Abhinav Mehta, MENA’s head of marketing.” Our community managers are the eyes and ears on the ground. And from there, we started connecting with people through events. We would have them come to an event, do a little networking, and then we would discuss LBank. From there, we gradually began to understand what our users wanted from a crypto exchange. “We have a lot of people who are interested in LBank,” Mehta said.
The video also announced new products and services offered by LBank, including a simple strategy trading tool. In response to the question, what new services will be available co-founder Johnason Chen said, “We have newlending products. lending product. Users can use their own bitcoins or ethereum on loan, USDTor other tokens. This product is now available on LBank’s new website, LBank.com. We will also be offering a Strategy Trading Center.” Chen elaborated on the new Strategy Trading Center and plans for more derivative products.
Also shown was a diversity video titled “LBank – Future &The diversity video titled “LBank – Future &” demonstrated LBank’s dedication to promoting inclusiveness and growth in the industry. images of LBank employees were shown to show how the company embraces different backgrounds and equal opportunities to participate in the cryptocurrency world Inset together to show a company that embraces different backgrounds and gives people an equal opportunity to participate in the world of cryptocurrency.
About LBank
LBank is one of the top-ranked crypto exchanges founded in 2015. It provides users with professional financial derivatives, expert asset management services, and secure crypto trading. The platform has over 7 million users from more than 210 regions worldwide.LBank is a cutting-edge growth platform that aims to ensure the integrity of users’ funds and contribute to the global adoption of cryptocurrencies.
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