Walmart has entered the metaverse with the launch of Walmart Land and Walmart’s Universe of Play on Roblox. This Metaverse gaming platform has 52.2 million daily active users and 11.3 billion hours of engagement. Walmart executives said, “Our customers spend a lot of time there.”
Walmart Enters the Metaverse
U.S. retail giant Walmart announced Monday that it will launch “Walmart Land” and “Walmart’s Universe of Play” on its Roblox in the Metaverse gaming platform.
According to the announcement, Walmart Land will feature a virtual merchandise store for avatars, a physics-defying Ferris wheel, and unlockable tokens and badges that can be earned through various games and contests Walmart’s Universe of Play will feature “the Best Toys of the Year” will be available, the retail giant explained.” The Roblox community will be able to explore different toy worlds, earn coins for cool virtual goodies, complete epic challenges, build personal trophy cases, and unlock secret codes.” He explained.
William White, chief marketing officer of Walmart in the United States, commented:
“That’s why we are focused on creating new and innovative experiences that excite them. We are doing that already in the communities they live in and now in the virtual worlds they play in,” he elaborated.
Roblox is an online gaming platform that is gaining popularity, especially among Generation Z. As of June 30, Roblox had 52.2 million daily active users, 11.3 billion engagement hours, 12 million creators, and 32 million experiences, according to its website.
Other major companies and celebrities are also using Roblox for their metaverse businesses: in July, electronics giant Samsung launched the “Samsung Space Tycoon” on Roblox. Last December, reality TV star Paris Hilton created an island called “Paris World” on Roblox and played an electronic music set on her virtual island on New Year’s Eve.
Analysts at the Bank of England said in August that crypto assets could have an important role within the metaverse. Earlier this year, Goldman Sachs said the metaverse could be an $8 trillion opportunity. McKinsey&expects the metaverse to generate $5 trillion by 2030. Citi, on the other hand, predicts that the Metaverse economy could grow to between $8 trillion and $13 trillion by 2030.
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