South African financial services giant Nedbank has reportedly acquired a village in Metaverse. The village will be used to showcase African creativity and create an experience “beyond banking.” By securing a virtual property in Ubuntu Land, Nedbank has become one of the first financial institutions in Africa to embrace the Metaverse.
showcasing African creativity.
Nedbank, a South African financial services group, has reportedly recently secured a 12 x 12 sized “village” in the Ubuntuland metaverse. The village will be used to showcase African creativity, reportedly making Nedbank one of the first financial institutions on the continent to embrace the metaverse.
according to a Bloomberg report. The financial services group has partnered with Africarare, creators of Ubuntuland, Khensani Nobanda, Nedbank’s head of marketing and corporate affairs, said of Nedbank’s entry into the metaverse Nobanda added:
Entering the metaverse is not just about having a presence in this space, it’s about responding to clients’ needs with a platform that resonates.
Nedbank’s Metaverse Village
According to a Bloomberg report, Nedbank’s Metaverse Village will offer a variety of experiences ranging from virtual gaming to sports lounges. Meanwhile, the report revealed that through the acquisition of the virtual space, Nedbank followed in the footsteps of South African mobile network operator MTN.
As Bitcoin.com News previously reported in March, MTN became one of the first South African companies to enter the metaverse after purchasing 144 plots in Ubuntuland. At the time, the mobile network operator said that the purchase of virtual land would help “amplify” consumers’ digital experience.
In addition to MTN, World Data Lab and M&C Saatchi Abel were also cited as two companies to embrace the metaverse ahead of Nedbank.
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