AC Milan, a popular soccer team and current champion of the Italian Serie A league, has announced the launch of a new non-fundable token (NFT)-based project. The organization announced that it has established a partnership with Monkeyleague, a Solana-based Web3 soccer game, to become the official NFT partner and bring new NFT-branded game assets to the game.
AC Milan Launches NFT Branded Assets in “Monkeyleague”
Sports teams around the world are increasingly implementing more and more Web3 elements to connect with fans in different markets. AC Milan, the current champions of the Italian Serie A league, recently announced their participation in the new NFT project. The organization has partnered withMonkeyleaguea soccer esports web3 game, has partnered with Monkeyleague to launch a joint NFT drop that includes franchise-owned IP.
In a press release, the company said the move makes Monkeyleague the team’s official NFT partner and that the company will work closely with the team to design a new collection of brand new AC Milan NFT game assets, including new players, skins and stadiums.
Casper Stylsvig, the organization’s chief revenue officer, emphasized the importance of AC Milan’s digital presence for fans. He said,:
We are excited to launch our partnership with Monkeyleague. This collaboration will strengthen our positioning in the area of digital innovation. In particular, we are proud to be the first soccer club to partner with Monkeyleague and to offer supporters around the world new and innovative ways to engage with their favorite teams by bringing this game to them.
Other Elements and Background
The partnership will also allow fans of the team to acquire physical elements associated with the team. an auction of these new assets scheduled for October 6 will be Many of the NFTs that will be auctioned off during the auction of these new assets, scheduled for October 6, will also include actual jerseys signed by the entire team.
In addition, key AC Milan players will be playtesting several elements of the game and providing feedback to Monkeyleague to make it even more engaging. Having already partnered with Socios.com to launch fan tokens, the Web 3, this is not the team’s first foray as far as the 3 is concerned.
Recently, the team also sealed a partnership with Bitmex, a cryptocurrency derivatives exchange and the team’s first official sleeve partner.
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