The US professional football league NFL and Dapper Labs, the crypto business behind the NBA Top Shot Non-fungible Tokens (NFTs) and the Flow Blockchain, are planning to unveil a new digital collectible market this week, Sports Business Journal reported, citing an unnamed source.
While details of the partnership have not been disclosed, sources close to the deal say it could make Dapper Labs the league’s second-largest source of digital licensing revenue, just ahead of game maker EA Sports.
Both the NFL and the NFL Players Association are expected to acquire stakes in Dapper Labs, which recently raised about $250 million at a valuation of $7.6 Billion. Dapper Labs said it plans to use the new capital to further scale and support other key brand-focused sports, entertainment and music-based products going online and being developed on Flow.
The partners expect the new marketplace to be launched before the end of the NFL season. The league’s regular season runs between September 9, 2021 and January 9, 2022. The upcoming partnership is also expected to include a minimum warranty and royalties.
The new project would build on the success of Dapper Labs’ collaboration with the NBA, which paved the way for the launch of the Top Shop Marketplace last October. The platform allows customers to buy and sell NBA-themed NFTs.
At 7:30 UTC, Top Shot had a 24-hour NFT sales volume of about $576,000 with 8,208 dealers and 10,358 sales, according to DappRadar. Since the launch of the platform, sales volume has reached almost USD 685m, with 446,458 traders responsible for almost 8.9M NFT sales.