On September 12, Starbucks, the multinational coffeehouse chain, announced that it has partnered with blockchain project Polygon to release its Web3 The Web3 platform, Starbucks Odyssey, offers Starbucks Rewards members and the company’s U.S. employees the opportunity to earn non-fossil token (NFT) assets.
Coffeehouse Company Launches Web3 Platform Starbucks Odyssey
Starbucks is dipping its toes into blockchain, Web3, and NFT technology by revealing a new Web3 application powered by Polygon.” The new Starbucks Odyssey experience offers members the ability to earn and purchase digital collective stamps (NFTs) that unlock access to a new immersive coffee experience.” and the company’s corporate story and news pagestates. “As one of the first companies to massively integrate NFTs into its industry-leading loyalty program, Starbucks will create an accessible Web3 community that enables new ways to engage with members and partners (employees).”
Polygon also confirmed the partnership with Twitterin ablog postcalled “Starbucks Taps Polygon for Its ‘Starbucks Odyssey’ Web3 Experience.” In the blog announcement, Polygon stated.
This unique loyalty program experience is supported by low fees and fast transactions in Polygon’s POS network.
Starbucks Odyssey Experience to Launch “Later This Year”
Starting today, Starbucks customers and employees can join a waiting listfor exclusive invitations to the Starbucks Odyssey Experience. The company says the platform is expected to go live “later this year.” Ryan Butz, Starbucks’ vice president of loyalty, strategy, and marketing, said the technology aligns well with the company’s sustainability goals.
“Building Starbucks Odyssey using technology that is aligned with our sustainability aspirations and commitments is a top priority,” Butz noted in a statement on Monday. We took a very thoughtful and thorough approach in evaluating the blockchain we utilize, and Polygon’s fast, low-cost, carbon-neutral network is the perfect foundation for our first digital community,” the vice president of Loyalty Rewards noted.
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