Press Release
Press Release MailChimp’s recent decision to discontinue its crypto business newsletter service represents a widening rift between web2 and web3, and a expresses the remarkable importance of building a strong communication bridge between the two domains. In recent weeks, many crypto and NFT projects have suddenly been flatly told by MailChimp that the risks associated with their accounts were “too great to support transmission.” The breadth of this blanket policy means that many highly sophisticated and legitimate companies will no longer have a direct line of communication with the holders of their assets. This opens up a new paradigm of anonymous and encrypted wallet-to-wallet communication.
Some of the Web2 giants are fearful of getting involved in the rapidly evolving Web3 ecosystem. Often in emerging trends, there is a tendency for key players to“leave it at that and see if it catches on.” This has been a universal truth for many years, with companies like Facebook acquiring emerging platforms that offer dynamic new solutions and features. However, the acquisition of Web3 companies represents a completely different scope because of the token distribution and community involvement in many of these next-generation platforms.
Suppose there is a well-known tech company that has enjoyed long-term growth in the Web2 era and is faced with a new Web3 regulatory framework that could impact its Web2 customer base. In that case, that company may feel compelled to take action to protect its pie. Whether it is a token or the ability to connect to a wallet, these concepts could bring new risks for Web2 companies to address.
MailChimp has been very successful in the Web2 arena, with a set of features designed specifically for Web2 companies. However, it recognizes its limitations in the Web3 arena and may take a cautious approach to newsletter distribution for crypto projects. MailChimp may also accept that broadening its horizons could spell trouble. Trying to do everything risks undermining its original values; consider Yahoo. Once the leading search engine, Yahoo tried to cover too much ground and lost a big gap to Google.
It’s hard to say what MailChimp will calculate in the future. Will they leave this wave to other platforms, or are they thinking first and foremost about protecting their pie, or about offering a new product; it is known that they have decided to abandon the majority of the Web3 companies, and as a result, these companies will embrace their platform, which means they will need a platform. Ethermail is a platform that covers everything from scratch regarding products, legal matters and tokenomics for web3 users.
EtherMail is the only tool in the web3.0 space that allows web3 companies to send rich and relevant content directly to asset holders based on real-time information synchronized with the blockchain. The solution also helps companies proactively mitigate the risk of communication fraud by proactively notifying users of breaches and vulnerabilities ahead of time while enabling self-updating mailing lists for community newsletter distribution based on the latest smart contract data. The combination of Gmail + MailChimp + Metamask completes EtherMail.
Top platforms looking to explore partnership synergies have already expressed interest. The team will be running betas with companies around the mailing in the coming months to target their token holders and prospective customers.
As the company grows, it will focus centrally on these Web3 companies that were left out in the cold by MailChimp. The team is building the product they need now. This means they can quickly build what they need for their Web3 projects without being hampered by legacy architecture. As a result, this team is able to deliver a solution tailored to their needs and the contours of the Web3 space in a way that no other company can.
For more information on how EtherMail allows projects to maintain direct and secure lines of communication with their asset holders, see. https://ethermail.io/daos
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