Socios.com, a specialist in developing fan engagement tokens for sports organizations, is investing $100 million in Barça Studio, the digital business of soccer team FC Barcelona The company has announced that it will invest $100 million in Barça Studios, the digital business of FC Barcelona. The investment will give Socios.com a 24.5% stake in the club’s digital division and allow the company to restructure the division’s Metaverse and Web3 strategies to include more revenue streams.
Socios.com Invests in FC Barcelona’s Metaverse Division
The sports club is now looking to diversify its revenue streams by entering the Metaverse, attracting the attention of VC firms in the process. Socios.com, which designs fan engagement tools for sports clubs, has announced a $100 million investment in the MetaverseBarca Studios, the Metaverse, NFT, and Web3 division of soccer club FC Barcelona, announced a $100 million investment in Barca Studios.
The investment will give Socios.com a 24.5% stake in the company, as announced by the club. and will allow the company to “accelerate the Club’s audiovisual, blockchain, NFT, and Web3 strategies.” This influx of capital will allow us to focus on developing new products, including these new technologies, and build new long-term revenue streams.
According to Socios.com, Barkas Studio will now have access to the Chilliz Chain, a new blockchain that will allow developers to issue NFTs and fun tokens to build Defy products and Play2Arn games.
Alexandre Dreyfus, CEO of Socios, said.
Barça Studios can now leverage our technology, expertise and global scale to help the Club develop its Web3 content strategy and provide a new long-term revenue stream that will benefit the Club for seasons to come.
As a result of this announcement, the priceof $BAR, the official FC Barcelona token, hasincreasedby nearly 50%, from $5 to $7.20. The fan token allows holders to have a say in certain decisions through the Socios.com voting app.
Growth Opportunities for Metaverse
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Football clubs, fascinated by Metaverse and new technologies like NFT, announced earlier this year the launch of a specialized unit to develop products in this area. At the time, FC Barcelona president Joan Laporta said that the focus on digital was a very important part of its growth strategy.
Laporta stated.
We want to create new opportunities for growth. Our goal is to win titles and please our fans, but we also need to profit from opportunities in the sports industry. It is a matter of survival.
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