Electronics giant Samsung has announced the launch of Space Tycoon, a metaverse-based experience built as part of the Roblox universe. The game’s metaverse, which aims to entertain Gen Z users, will feature a world where users can choose basic components and assemble Samsung products. It will also feature a store where users can purchase in-game items.
A new metaverse in the Samsung universe.
Large companies are now devoting part of their strategy to creating fascinating metaverse-based worlds. Electronics company Samsung is launching a metaverse world built as part of the Roblox worldThe experience, called Space Tycoon, allows users to be part of a space station and design and produce Samsung products resources to design and produce Samsung products.
This virtual world also allows players to purchase items for their avatars in the store. The experience is geared toward a younger audience who will have the opportunity to learn about the brand and its products.
“Samsung Space Tycoon is a great example of the brand’s commitment to the mobile market,” said Jinsoo Kim, Executive Vice President of the Corporate Design Center at Samsung Electronics. {We wanted Generation Z customers to experience Samsung products in a way they never have before. We will continue to introduce content that will provide a more meaningful and enjoyable digital experience for our current and future customers.
Metaverse Background
Samsung is involved in several software experiences with a gaming and entertainment bent. The company is actively developing a series of projects with key partners in this area. One of these is the NFT platform, launched in partnership with Nifty Gateway, a popular marketplace for NFT, which will allow Samsung to offer its NFT through its smart TVs.
The company has also invested in groups focused primarily on developing metaverse-based platforms; in April, it participated in a Series A funding round for Doubleme, a South Korean metaverse company. Similarly, the company launched its own store on Decentraland, one of the most popular metaverses, in January.
However, the company has not announced dedicated hardware to support these experiences, preferring to focus on the software side. While virtual and augmented reality are generally associated with the metaverse, there is still some skepticism as to what the concept actually encompasses.
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