Warba Bank, a Kuwait-based Islamic bank, recently became the latest Middle East and North Africa (MENA) company to enter the Metaverse. The bank currently occupies two sites in the Metaverse, one in Decentraland and the other in Sandbox.
a pioneer in digital transformation
Kuwait-based Warba Bank recently announced that it is the first Islamic bank to occupy two sites in the metaverse (Decentraland and Sandbox). The bank’s presence in the metaverse is expected to enhance communication with the younger generation.
Speaking after confirming Warba Bank’s entry into the Metaverse, Anwar Bader Al-Ghaith, vice president of support services and finance at the financial institution, said
Warba Bank’s interest in entering this virtual reality comes within the framework of the digital trend that is transforming into [Web3]. The world of virtual reality is being used in several progressive sectors, such as services, education, and health. And Warba Bank aims to be close to its customers in virtual reality, presenting its products and services and communicating with them in innovative ways that reflect Warba Bank’s image as a pioneer in digital transformation.
Al-Ghaith explained that Warba Bank’s entry into the metaverse was to support its young customers. According to a statement released by the bank, Warba is currently working to achieve ambitious goals as well as to increase the benefits of its digital services.
The bank will also focus on absorbing emerging technologies and artificial intelligence, the statement said.
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